Tuesday, November 16, 2010
Four Loko explained
The name is a variation of "For loco"--because that is who it's for--loco people!
At least it was.
The high-alcohol malt beverage with lotsa caffeine was getting bad press as being unhealthy. (That's one of the biggest sins nowadays.) But Phusion Projects, the manufacturer, has announced it's getting rid of the caffeine in Four Loko, just ahead of the FDA getting ready to curtail commerce in boozy beverages with a buzz.
Seems ineffectual--can't people can just substitute shots of espresso as a chaser with their malt liquor? But it IS crazy to mix stimulants with a depressant, and make people feel they're less blitzed than they really are. Bad for the safety of drivers and bystanders. Also causes more cars crashing into bars! People get hurt! Drinks get spilled! (Shudder.)
Fruity malt liquor with java's jolt--seems a crazy mad potion to me. Positively Jekyllian!
Four Loko was a wacky idea. I think it was a mix of this--
Or maybe it was a combo of these three ingredients:
Whether you're sober or sloshed, straight or stoned, please go the Wacky Packages Online Reference Guide, the site where all the above images came from. It's loaded with info about (and photos of) Wacky Packs, the stickers from the late Sixties into the late Seventies that satirized so many consumer goods! (Happily, the stickers were revived for this decade, and new Wacky Packs are available for people not around the first time they appeared.)